SOCIAL MEDIA & CONTENT PRODUCTION

BDSA Marketing | Junior Marketing Executive | 3 months

Over three months as a Junior Marketing Executive at BDSA Marketing, I managed end-to-end social media content for three brands across Instagram, TikTok, and Facebook. My work spanned the full production cycle — from initial ideation and content planning through to on-set production and post-production — while also handling day-to-day client communication and basic ad management.

A Hong Kong-style café brand with a rich visual identity and a loyal local following. My role was to keep content feeling fresh and appetite-driven while staying true to the brand's warm, nostalgic character. I planned and produced a mix of food-forward imagery and short-form video content designed to perform across Instagram Reels and TikTok.

I scripted this video and directed the scenes --- a fun, energetic brand intro reel targeting Mandarin-speaking audiences. It leads with a relatable humorous hook, showcases the variety of the menu which clients wanted to emphasize on, and closes with a warm call-to-action directing viewers to all three outlet locations.

An educational yet engaging reel featuring insider tips from the chef on what makes the perfect wok hei kway teow. Positions Legendary Hong Kong as an authority in authentic Hong Kong-style cooking while building trust and appetite appeal.

A lively, personality-driven reel that doubles down on Legendary Hong Kong's island-wide presence. Using the same energetic Mandarin script, this cut emphasises accessibility and variety — reminding viewers that whether they're in the east, west, or central, a satisfying Hong Kong-style meal is always nearby.

A heartland favourite known for its comforting, homestyle seafood soups. Content here leaned into warmth and community — celebrating the everyday moments that bring people to a bowl of soup. I developed content ideas that highlighted the brand's authenticity, shooting on location and guiding the visual direction on set.

A cinematic, soul-warming brand film narrated in Teochew, speaking directly to the heritage and heart behind Jiali Seafood Soup. Warm, intimate lighting sets the mood as scenes of thoughtful food prep and beautifully plated dishes unfold — reinforcing the brand's promise of comfort, freshness, and a no-MSG broth made with genuine care. Designed to evoke emotion and position Jiali as more than a meal, but a moment of solace.

A slow, intentional reel that lets the food speak for itself. Lingering close-ups of fresh ingredients and quiet moments of preparation communicate craftsmanship and love — inviting viewers to pause and appreciate the care that goes into every bowl.

A high-energy cut that captures the pulse of Jiali's kitchen. Fast, rhythmic edits of sizzling woks, nimble hands, and fresh dishes coming together create an exciting behind-the-scenes energy — showcasing the team's dedication and the vibrant, bustling spirit of the brand.

Currently working as a Marketing Executive at BDSA Marketing, a social media agency helping brands show up with intention. Day-to-day, I work across content creation and branding — turning client briefs into scroll-stopping social media that actually connects.

Helped with behind the scenes shot, and directed shots for this reel

Came up with the idea behind this reel